Lotus Foods » Packaging
Lotus Foods focuses on organic, fair trade, specialty rice grown on family farms all over the world. Their lines of rice-based products have recently expanded to include on-the-go Ramen Noodle Soup cups that needed to make a splash and stand out from competitors while also conveying their high quality organic ingredients . Building on their current brand equity, a system was developed to stand out within their existing products and competition while still feeling like a brand family. Bright, bold colors with playful noodle-inspired patterns allows the product to pop on shelf. Creative and pun-filled messages on the cup lids add an extra playful detail.
Work done at Bulldog Drummond | Creative Directors: Megan Pilla & Garrett Patz