The Honest Kitchen » Packaging Design
The Honest Kitchen is the world's first pet food to be made with all human grade ingredients in a facility that's up to people-standards. They steer-clear from highly processed ingredients and instead use minimally processed, vibrant whole foods. We were tasked with a re-design of their treat line with three core categories—Training Treats, Anytime Treats and Functional Treats. A system was developed to tie the entire treat line together, while using background textures to distinguish between them. Playful illustrations of pups and bright colors help bring the vibrancy of their foods and personality to the forfront.
Work done at Bulldog Drummond