Katie Schultz / Portfolio
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The Modern Wildman » Logo & Business Cards

Focused on encouraging people to get outdoors, The Modern Wildman posts articles, videos, audios and leads hikes in San Diego county. The letters M and W inherently lend themselves to a mountain shape, and the mark created uses to color to show the mountains in the negative space. The use of bold and earthy colors strengthen the power of the icon and convey a feeling of the outdoors.

The Modern Wildman » Logo & BuSIness Cards

Focused on encouraging people to get outdoors, The Modern Wildman posts articles, videos, audios and leads hikes in San Diego county. The letters M and W inherently lend themselves to a mountain shape, and the mark created uses to color to show the mountains in the negative space. The use of bold and earthy colors strengthen the power of the icon and convey a feeling of the outdoors.