As the top seller in their category on Amazon, FGO needed to translate their online success into retail. We built an authentic brand strategy to support their growth and refreshed their identity and packaging to align with this new direction.

At the core of FGO is connection—a story we brought to life through organic shapes that represent premium ingredients, their global sourcing locations, and wide range of offerings. I created a flexible color system designed to scale with their extensive product line, supported by a detailed guide for their team to expand as they continued to expand their offerings.