Lotus Foods, known for their unique heirloom and organic rice varietals, needed a packaging system for new product lines that stood out while staying true to their core brand. We created a system that blended their sophisticated, natural aesthetic with playful, whimsical elements. For the Pad Thai line, a bright watercolor background evokes flavor and grabs attention on shelf, while the portable Ramen noodle cups feature ramen-inspired patterns that add a touch of delight.